The White Rabbit Time

This is something recent that was a part of my graphics folio. It is an advertisement to promote the watch company "White Rabbit Time" through an "Alice in Wonderland" based theme. The idea was to communicate the idea of fantasy and fairytale in the way that it would appeal to upper middle class socio-economic group of consumers. As well as being based on Lewis Caroll's beloved fairytale, this ad also depicts the sense of time. The alice and wonderland images portay a time dimension that everyone of us basically gets caught up in when they are late...a mix of things...a blunder that is almost so surreal.
The contrast of the red panel at the bottom of the page was made to draw our attention to random phrases to illustrate a sense of time rather than using a traditional tongue-in-cheek slogan or motto. I have also designed the White Rabbit logo.